Conde Nast

Conde Nast Magazines UK

Condé Nast is one of the world’s leading media companies, renowned for creating and distributing a wide range of content across all platforms—print, video, film, digital, audio, and social media. It was founded in 1909 by publisher Condé Montrose Nast following his acquisition of a weekly society gazette in New York called Vogue, Condé Nast has since evolved into a global benchmark for publishing excellence, renowned worldwide for its commitment to quality. Condé Nast is home to some of the world’s most iconic brands, including Vogue, The New Yorker, GQ, Vanity Fair, Wired, Architectural Digest (AD) and Condé Nast Traveler. Within the website we can see that they also have not only high-end brands, but also more affordable brands such as fitness magazines, travelling, interior design and health and beauty. By covering such a large variety of topics, they further increase their audience size as it targets more interests. Furthermore, they are also internationally based too in places such as Germany and France, this allows an even wider audience to engage with   this website. The brand also has a film and television section where they express their achievements such as creating and publishing their own documentary based on their own GQ article The Secrets of the World’s Greatest Freediver by Daniel Riley and directed by Michael John Warran called ‘Freediver’ that is available to stream on Paramount, on Prime Video. They are also set to publish another documentary based on Evan Lubofsky’s article for WIRED on Netflix based on a true story about a missing young man. The range of media used from HBO to Peacock, Disney+, National Geographic and so on, allows the audience to further engage in other platforms whilst still consuming part of their information from Conde Nast.

They strongly believe diversity in backgrounds, perspectives, gender, sexuality and cultures is highly valued. The company is committed to offering equal opportunity and fair treatment to all individuals as can be seen within certain magazines such as Vouge by having a black female on the cover or having an all-female panel for brands such as Glamour.

Also in 2019, Condé Nast undertook its first comprehensive sustainability assessment to quantify their greenhouse gas (GHG) emissions and how much material usage there was. From the assessment, they were able to develop a five year long plan (2020 to 2025) and selected four priority areas of our business that will be altered drastically: reducing their emissions, working with partners across our supply chain to foster a more sustainable publishing sector, identifying and using more sustainable materials and championing a more sustainable corporate culture while informing and inspiring audiences.

Overall, this company helps promote the high-end (but also their own) and more affordable brands to engage with a wider audience. They are trying to help the planet whilst also benefiting with having a good influence on the world we live in.